JOURNEY
Take a break, grab some coffee or tea, and enjoy hearing my unique story, where strategy, innovation, and cultural intelligence intersect. ↓
Grace is an empath who grew up across Europe and Asia, and speaks English, Korean, Cantonese, Mandarin, and Japanese—a background that has shaped her deep empathy, emotional resonance, and global, cross-cultural marketing expertise.
͢ ORIGIN
͢ GLOBAL PROFESSIONAL JOURNEY
Grace is an AI marketing leader, coach, advisor, with nearly two decades of experience across Europe and APAC, including roles at Microsoft, Pfizer, Canon, and SMEs.
She was fortunate to have contributed $2B+ in revenue, integrating high agency, creativity and cross-cultural insight with deep expertise in tech and leadership.
The expertise fuels how she designs and grows brands and AI products: with deep emotional resonance, cultural intelligence, and human-centred innovation at the core.
͢ RESILIENCE IN PIVOTS
Grace has navigated 10+ career and leadership pivots — across countries, cultures, industries, and roles across senior management, ICs, and entrepreneurship. She know how overwhelming transitions can feel: the uncertainty, the lack of direction, and doing it alone.
She’s been there. Now she is helping others move through it strategically, leverage resources like AI to unlock clarity, confidence, and momentum that lasts.
HONG KONG 🇭🇰 ↼
Consulting
Launched career in global consulting, providing strategic professional services to multinational clients.
SINGAPORE 🇸🇬 ↼
Pharma Marketing Leadership
Made a strategic pivot into pharma, where I led global marketing initiatives and cross-functional campaigns.
HONG KONG 🇭🇰 ↼
Pfizer
Global IT and Digital Project Lead
͢ SOUTH KOREA 🇰🇷
Creative Director
Transitioned into the creative industry as a Creative Director and Marketer, working with Hyundai, Kia, Samsung, Lexus.
͢ HONG KONG 🇭🇰
Finance: Brand Design & Performance Marketing
Made a strategic pivot into the finance sector driving performance marketing and design across financial services.
Lead Pfizer's IT and digital marketing projects, driving product sales.
UNITED KINGDOM 🇬🇧 ↼
Microsoft
Regional Marketing, eCommerce
Pivoted into SaaS at Microsoft, leading B2C and B2B product marketing and driving eCommerce growth.
GLOBAL 🌍 ↼
Expansion in Coaching and Mentorship
Evolved from internal organisational coaching to world-wide coaching and mentorship, supporting professionals and leaders in career pivots, leadership development, and executive presence across Europe, Asia, and North America.
͢ UNITED KINGDOM 🇬🇧
eCommerce Regional Manager, Marketing
Moved back to the UK and transitioned into a B2C e-commerce tech company based in Britain, focusing on regional growth.
͢ UNITED KINGDOM 🇬🇧
Canon
Data Analytics & AI Project Lead, Marketing, eCommerce
Led AI and data analytics projects, driving commercial profits, marketing optimisation, and strategic business growth through the use of AI and technological innovation.
͢ GLOBAL PRESENCE & SPEAKING
Grace is an active international speaker, moderator, and community builder delivering speech across AI & Big Data, Digital Marketing World Forum (DMWF), and more global events online and offline in AI, Marketing, Data, Product, Leadership and Business Growth strategy for both B2B and B2C.
Grace is also the advisor for the the AI and Big Data Expo world series, across Europe, Global and North America, where she offers her continued support and insight to help shape the direction of the AI & Big Data Expo. She’s a true asset to the community and someone the organiser look forward to collaborating with again.
↓ CLIENT AND PROJECT EXPERIENCE
Grace has worked with professionals from next-gen start up to big tech, and fortune 500 companies
From crafting strategies and action plans for leaders at startups to global big tech and Fortune 500 companies, Grace’s work is not just about strategy, it's about delivering real results, built on deep empathy and emotional resonance. You could be next to benefit.
͢ CULTURES
Rooted in her cross-cultural background, her has always been fascinated by how people live, work, and connect — learning from everyday experiences, values, and emotional nuance across cultures.
One of her lifelong practices is mind-mapping, which she use to deepen insight and design strategies through a truly interdisciplinary lens.
↓ I teach everything I know
I share everything I know. Join my weekly newsletter to learn AI-powered marketing, product strategy, creative branding, design, entrepreneurship and more.
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Resources & Newsletter
Accelerate the results of your pivots and transitions in career, leadership growth, and executive presence.
Increase your pay and income streams by landing the roles you deserve and working on projects you truly love.
Build your business and grow your audience from 0 to 1.
Scale your business with AI-powered marketing strategies that drive real growth.
Elevate your personal growth, with a focus on strategic thinking, effective communication, and confident decision-making.
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AI-Intelligent Marketing Lab & Course
AI-powered marketing is no longer optional — it’s a forever skill. Whether you're growing in your role or scaling your business, you need more than a one-off course.
The AI-Intelligent Marketing Lab gives you ongoing access to learn hands-on AI automation, AI implementation, tools, insights, resources and career-aligned strategies to stay sharp and relevant in today’s fast-evolving landscape.Your all-in-one hub for continuous learning and upskilling in practical AI marketing strategy and implementation.
Learn, adapt, and grow — on your own terms.
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Strategic AI-Powered Career Coaching
Feeling stuck in your current role or industry, unsure how to transition into work you truly love?
Are you known for delivering good results but not yet seen as strategic or ready for senior leadership roles?
Here’s how I support you:
Reposition your existing skills and experience to strategically break into AI-related roles, projects, or work opportunities.
Land roles and get paid at the level you deserve through strategic upgrades across mindset, skillset (including technical and AI), and toolset (such as strategic interview frameworks and practical steps).
Break free from the “execution-only” box and be seen as a strategic thinker and future-ready leader.
Submit your interest
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!