GRACE CHENG
Multidimensional AI-Intelligent marketing leader driving growth: pivot and scale without limits.
Weekly strategies to fast-track your marketing, career, and global impact by harnessing your authenticity and multidimensional perspective.
͢ WHO I AM
I’m Grace, ex-Microsoft, multidimensional marketing leader in tech. 10x career transitions across continents, countries, cultures, industries, functions, and from corporate to entrepreneurship.
With nearly 20 years work experience across Europe and Asia, including roles at Microsoft, Pfizer, Canon, and SMEs, I’ve made 10+ global career transitions myself. I’ve contributed over $2B in revenue by combining AI, marketing innovation, and cross-cultural intelligence across tech and leadership.
Fluent in five languages and raised across cultures, I bring deep empathy, emotional resonance, and a bold and strategic lens to every career, business, and identity pivot.
↓ GLOBAL PROJECT EXPERIENCE
I was fortunate enough have worked with leaders and professionals from next-gen start up to big tech, and fortune 500 companies
From crafting strategies and action plans for professionals to leaders at startups to global big tech and Fortune 500 companies, my work is not just about strategy, it's about delivering real results, built on deep empathy and emotional resonance.
͢ WHAT I DO
Multiply Business Growth with AI-Powered Marketing
Leverage AI-powered marketing to accelerate growth and multiply results for your business—faster, smarter, and at scale.
Uplift international career transitions and leadership in tech
Empowering high-performing professionals and leaders to navigate international career transitions, expand leadership, and unlock new income opportunities, especially during pivotal moments of change.
PROJECT
PROJECT
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A detailed collective of projects in AI, Marketing, Creativity that drive business outcomes, performance at global scale.
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Navigating international career transitions and pivots is never easy.
Landing roles or securing promotions at the level you deserve becomes even more challenging during these shifts.
That’s why I’m here to help.
As someone who has successfully navigated 10+ transitions and pivots across continents, countries, industries, functions, and markets, I guide you in repositioning your current skills for high-demand, AI-driven roles.
Eliminate the guesswork.
Move with precision.
Operate with a roadmap tailored to your goals, identity, and lifestyle. -
Emotional Resonance. Cultural Depth. AI-Intelligent Design.
Rooted in my cross-cultural background, I’ve always been fascinated by how people live, work, and connect — learning from everyday experiences, values, and emotional nuance across cultures.
That passion fuels how I design and grow brands and AI products: with deep emotional resonance, cultural intelligence, and human-centered innovation at the core.
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Leverage your existing experience, reframe your narrative, and use AI to bridge the gap into new leadership tracks.
Turn what you know into digital products, consulting offers, or AI-powered services — faster and more sustainably.
Projects Through a Multidimensional Lens
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Featured projects in AI, Marketing and Creativity
A Detailed Collective of Projects at the Intersection of AI, Marketing, and Creativity, driving global business performance and impact.
A portfolio spanning global and regional impact, including:
Creative Direction for Hyundai Motor, leading global product unveilings and experiential campaigns
AI Transformation & Automation initiatives for enterprises to streamline workflows and scale efficiency
E-commerce & Marketing Strategy to accelerate regional and global business growth
Creative Branding, Direction & Brand Design to shape memorable brand identities and market resonance
Data-Driven Digital Transformation and performance optimisation across marketing, product, and analytics.
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Global Career, Pivot & Leadership Coaching
Coaching has been one of the most fulfilling projects in both my professional journey and personal life, supporting leaders and professionals to shine and thrive in their careers brings me deep satisfaction.
Navigating international career transitions, pivots, and leadership level-ups is never easy.
Landing roles or securing promotions at the level you deserve becomes even more challenging during these critical shifts.That’s exactly where I come in.
Having successfully navigated 10+ transitions and pivots across continents, countries, industries, functions, and markets, I help you reposition your existing skills for high-demand, AI-driven roles.
Eliminate the guesswork.
Move with precision.
Operate with a roadmap tailored to your goals, identity, and lifestyle.
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Global Culture Project (Coming Soon)
Rooted in my cross-cultural upbringing and a lifelong curiosity about how people live, work, and connect, this project is a mission to showcase, honour, and elevate undervalued cultures and local heritages from around the world.
With a background in international leadership, creative storytelling, cultural and life experience across Europe and Asia, I’m launching this initiative to bridge worlds.
Through digital storytelling, local collaborations, and immersive showcases, my goal is simple:
To make these cultures seen, loved, and supported globally.
This isn’t just a passion project, it’s part of the future of global leadership and empathy-driven growth.
Hear their success stories with right support.
Yours could be the next.
“I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership.”
Grace is an inspiring leader with a real gift for making complex ideas feel clear and approachable. Whether you're just starting out or looking to take things to the next level, her guidance and insights are incredibly valuable. She's thoughtful and truly committed to helping others grow.
I would highly recommend her to anyone looking to deepen their understanding of AI strategy or leadership.
Toey C.
CRM & Marketing Automation Lead, Michelin
“I highly recommend Grace as a mentor to anyone looking to expand their knowledge of AI and marketing automation.”
Grace is an amazing mentor with a deep understanding of AI and its applications. Her insights into using Zapier for marketing workflows and integrations have been invaluable to me. She is always eager to learn and share her knowledge, and her enthusiasm is contagious.
I highly recommend Grace as a mentor to anyone looking to expand their knowledge of AI and marketing automation.
Martha C.
Marketing Manager, SPI Borescopes
“If you have a product idea and looking for feedback on AI-enabled products, I recommend speaking to Grace.”
As I was exploring the mental health product area, Grace was gracious in sharing her time to be a sounding board to my product idea. She provided nuanced approaches to creating value for target customers, and shared her excitement toward the future potential of the product.
If you have a product idea and looking for feedback on AI-enabled products, I recommend speaking to Grace.
Jae K.
Head of Product | ex-Meta & ex-BlackBerry | Enterprise B2B SaaS |
Grace, you continue to provide invaluable guidance and support as I navigate my career path. Your insights into the industry and your ability to connect the dots are truly impressive.
I left today's session feeling inspired to dig deep on some new topics. Thank you for being such an amazing mentor, Grace.
Jeremy E.
Senior Product Lead, Ex-SAP
↓ I teach everything I know
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Resources & Newsletter
Accelerate the results of your pivots and transitions in career, leadership growth, and executive presence.
Increase your pay and income streams by landing the roles you deserve and working on projects you truly love.
Build your business and grow your audience from 0 to 1.
Scale your business with AI-powered marketing strategies that drive real growth.
Elevate your personal growth, with a focus on strategic thinking, effective communication, and confident decision-making.
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AI-Intelligent Marketing Lab & Course
AI-powered marketing is no longer optional — it’s a forever skill. Whether you're growing in your role or scaling your business, you need more than a one-off course.
The AI-Intelligent Marketing Lab gives you ongoing access to learn hands-on AI automation, AI implementation, tools, insights, resources and career-aligned strategies to stay sharp and relevant in today’s fast-evolving landscape.Your all-in-one hub for continuous learning and upskilling in practical AI marketing strategy and implementation.
Learn, adapt, and grow — on your own terms.
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Strategic AI-Powered Career Coaching
Feeling stuck in your current role or industry, unsure how to transition into work you truly love?
Are you known for delivering good results but not yet seen as strategic or ready for senior leadership roles?
Here’s how I support you:
Reposition your existing skills and experience to strategically break into AI-related roles, projects, or work opportunities.
Land roles and get paid at the level you deserve through strategic upgrades across mindset, skillset (including technical and AI), and toolset (such as strategic interview frameworks and practical steps).
Break free from the “execution-only” box and be seen as a strategic thinker and future-ready leader.
